Effective Strategies To Help Professional Painting Businesses Generate More Leads In 2022

Marketing has evolved a great deal in the past decade with the growing prevalence of technology. As a result, professional painting businesses now have access to various methods to market their products.

Even though marketing has become easier with advanced tools, it is still hard to generate quality leads for a painting contractor in Surrey. Consequently, it only makes sense to leverage the effective strategies to augment your lead generation in 2022. So, continue reading to learn more about these strategies and enhance your lead generation efforts.

1. Create a Professional Website

The highly digitized world that we live in calls for a robust online presence at all times. While there are many ways to realize that goal, having a website remains the primary goal. Your website acts like a digital store that offers all information about your professional painting services.

Customers can learn about your business from different marketing sources, and all these sources will lead them to your website. As a result, a website becomes the first rule in the lead generation book for a painting contractor in Surrey. Besides, make sure your website is interactive and appealing to keep up the conversion rates.

2. Advertisements

Advertising your business and offerings is not as challenging and expensive as it used to be. There are many cost-effective and seamless ways to market your offerings in front of the right customers through ads. For instance, local service ads from Google will allow a painting contractor in Surrey to drive targeted marketing campaigns for better lead generation.

You will first need to create a profile on the Google My Business platform. Following this, there will be a screening process to verify your eligibility. You can then generate reviews for your professional painting services from local customers, further aiding your lead generation efforts.

3. Leverage Video Marketing

Video marketing is an excellent way to generate leads for your professional painting services. People spend a lot of time online consuming different types of content, and video content is the leader here. You can create videos of your people painting a house or property to showcase the quality of your works.

Videos are ideal for boosting customer engagement because people prefer consuming content in this form. You can even use these videos to strengthen your presence on social media platforms. This tactic will promote your services as a painting contractor in Surrey in front of the right audience.

4. Do Not Undermine Conventional Marketing Tactics

Of course, digital marketing is the new reality of the 21st century, and there is no dodging around it. However, one must not forget that professional painting is a tangible home service, so conventional marketing tactics are still important. For instance, you can use flyers to generate awareness for your business.

Provide all information about your offerings as a professional painting contractor in Surrey. Besides that, provide relevant information about reaching your business through a website, phone numbers, emails, etc. Conventional tactics can be very effective in drumming up quality leads for your business.

5. Use Social Media

Social media platforms are one of the most effective ways to generate leads for your professional painting business. Start with creating pages and channels across all social media platforms. Then upload your work samples in the form of videos and images.

When potential customers see such content on social media platforms, they understand the quality of work they can expect from you. The painting contractor in Surrey can also keep a tab on people interested in these services and deploy tactics to access quality leads.

Now you are armed with some of the most effective ways to generate quality leads for your professional painting business. So it is time you put these strategies into action and grow your customer base. However, keep in mind that lead generation often takes time, and patience can go a long way for a painting contractor in Surrey.

For more such tips and hacks on how to grow your painting business, keep following XYZ Construction and Renovation Group.